A moonstruck
gift
When I was born I was christened Gift because like all
babies I was really a gift; that is something that cost
absolutely nothing but was treasured beyond price so I really
was a Gift.
The my dad died and eventually mum got married again
to a chap call promotional so I became known around the house
as apromotional gift and as I started work I picked up a
nickname which was business so I quickly became known as
promotional business gift.
Corporate business
gift
Whilst all this was
going on my brothers and sisters were also acquiring
different names because although they all started life as
a Gift, just like me, when they started work and went
into various trades, industries and professions they
picked up various names. In truth I think some of them
started swanking because they had all kinds of grandiose
titles which made them feel very
important.
In fact I now have a
brother calledcorporate business
gift,
can you imagine that? Nevertheless, one of my cousins has
got really uppity and is now known as a corporate
executive business gift! However, before you run away
with the idea that my family are all up-market these days
I still have some stick-in-the-muds who are quite happy
with just ordinary gift names; client gifts, company
gifts, printed gifts and staff gifts…I don’t think you
can get much more ordinary than those; do
you?
Corporate
Executive
Business Gifts
The trouble
with being such a large family is that one name is not
sufficient to identify everybody; it’s a bit like being
in Wales where almost every person you meet is called
Thomas, Williams or Evans.
So when you
start life as a Gift people have to be creative to locate
all the other family members.
I’ve already
mentioned my relations called corporate business gifts
and the posh one who calls himself corporate executive
business gift and the other down-market variations of
client gift, company gift, printed gift and staff gift
but that’s not all because there are loads more to talk
about in the gift family.
Corporate
executive business merchandise
For instance
I have some distant relatives who have quite different names
although, in reality, they mean much the same as promotional
business gift. Names such as corporate merchandise, corporate
executive merchandise and corporate executive business
merchandise…but here’s the thing they are all gifts at
heart.
Corporate
Christmas gifts
The trouble with being born a
Gift and then marrying into business, executive, corporate and
advertising families is that it all gets really confusing when
we meet. Especially at Christmas when it gets quite complicated
because all the people I only see once a year turn up. But I
suppose nobody wants to know business Christmas gifts,
corporate Christmas gifts, executive Christmas gifts or
corporate executive Christmas gifts at any other time of the
year. After all, we don’t have corporate Easter gifts or
Whitsuntide merchandise do we?
To be honest I get
just a little bit tired of all these fancy names because
I prefer the simple life of business gift or promotional
business gift. I cannot handle all these fancy names
because after all they are just business gifts or
promotional gifts or even advertising
gifts.
Business incentives
I suppose we gifts have to keep some symmetry
within the family although quite often you would not
recognize a gift these days. I’ve actually got an uncle
called corporate presents and another one called business
incentives; I really don’t know why they have to make
it so hard to recognize them because it would be
so much easier just to call them corporate gifts and business
gifts which is
what they are.
So there you are that’s my family history;
amazing what some people do to a simple name like Gift isn’t
it? Later on, in another article I’ll tell you about some of my
really strange relatives with decidedly odd names of corporate
gift basket and executive hamper…but that’s another story!
Jack Ritchies is the author
of How to Make Serious Money from Business
Gifts and is Sales Director of Starlake
Publishing Limited. Jack has been involved in the
recognition, awards and promotional gift business since 1983
and can be contacted at jr@starlakepublishing.co.uk
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