Calendar
Coasters
Everybody uses a calendar and one of the more intriguing
desktop business, advertising and promotional gifts has to be a
calendar coaster; a smart use of combining two products and
making an attractive desktop promotional
gift.
A
calendar coaster takes up very little room on a desk and
is a low profile item on a desk…but like all the other
class promotional gifts, always there when
needed.
Usually with calendar coasters you
have a choice of a six month or twelve month message and even
when the calendar is exhausted the coaster seems to hang
around.
You can choose from
an astonishingly large variety of materials as almost
anything seems to be pressed into service for this
remarkable desktop advertising and promotional gift.
You can choose from leather, PU,
acrylic, PVC, melamine, steel and aluminum to name just
a few.
Lightweight aluminum calendar
coasters
Some are more suitable than others when it comes to
distribution or whether you intend to send them out in singles
or sets of four or six. Perhaps the prime consideration is the
presentation of the actualcalendar coaster…the number of colors and the method of the
imprint.
If you spend
some time evaluating the options you may well, like
1000’s of others, arrive at the conclusion that the king
of the calendar coasters is the one made of
aluminum.
Jumbo aluminum calendar
coasters
The jumbo
size of around 6” x 4” provides ample room for a clear and
legible calendar and leaves a fair amount of room for
advertising. Further, the presentation can be portrait or
landscape.
Pre-eminent in the market place is a an
aluminum calendar coaster that is sublimation printed and costs
no more for a full color print than a straightforward mono
job…altogether a prestigious
desktop business,
advertising and promotional gift.
And it’s
ideal as part of a mailing package due to its extreme
lightness, in fact, in some catalogues it is billed as a
lightweight calendar coaster and, therefore, attracts the
lowest possible mailing costs.
You can get an awful lot of
calendar coasters onto a lot of desks for a surprisingly low
cost and it will sit there doings its job for at least twelve
months.
Mailing calendar
coasters
It’s
easy to test the effectiveness of a calendar coaster;
just try a mail campaign with a calendar coaster and one
without and see what happens.
Experience proves
that the mailing campaign with a calendar coaster is
likely to be around 30% more effective than the one
without.
The same will
probably be true whatever version of coaster you use…but,
of course, it all depends on what you want to say to your
customers and prospects but you can say it very well with
an aluminium calendar
coaster.
Jack Ritchies is
the author ofHow to Make
Serious Money from Business Gifts and is Sales Director of Starlake
Publishing Limited. Jack has been involved in the
recognition, awards and promotional gift business since 1983
and can be contacted atjr@starlakepublishing.co.uk
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