Company Dinners
Company dinners, parties,
get-togethers and other social functions are a great way to
enhance a company message but so often all the arrangements are
delegated to an outside caterer and a golden opportunity to
promote the company is missed.
If you are involved in
organising any company get-together do not miss this chance to
reinforce the company goals and existing advertising
message…use your own branded promotional goods for impressions
that count.
Your visitors’ impressions are
fashioned by the image you present for it can be memorable,
forgettable or on the worst occasions, embarrassing. However,
when carefully and confidently projected it will be a lasting
reminder of your product or service.
Here are one or two ways you
can do this.
Promotional
Napkins
There are high
quality napkins in white as well as a large range of
colours to complement the company logo and, of course,
these should be printed with a noticeable message. Soft
and
absorbent tissues in 2-ply or 3-ply with
an attractive border will ensure that the napkins will do
their job.
Placemats
Traditional heavy
placemats might be a trifle on the expensive side for a
one-off company dinner but nevertheless there are
inexpensive versions around from 2-ply paper through PVC,
aluminium and melamine,
Promotional
coasters
The choice here is
enormous and you can choose to spend a penny or two paper
ones with a crimped edge or just keep on going through
the range which includes PVC, melamine, acrylic, soft
coasters, gnalvic puzzle coasters, glass, ceramic, slate
and aluminium. Not all can be printed full colour
although these days modern technology means that there is
little difference in price if you go for the technicolour
version.
Tablecovers
Rather than use the
time-honoured white linen at your company
dinner you might
consider some printed short life table ware which are
water resistant and a good weight for
draping.
Promotional
mugs
Here is a great
opportunity to splash out on a decent mug; china if the
budget runs to it or perhaps produce the drinking
tumblers in a contemporary frosted glass with a glossy
print in any combination of vibrant
colours.
Personalised water
jugs
Here’s a high
visibility product that just asks to be branded whether
it’s on the table or at the bar; it’s yet another option
to spread the word.
Powerful visual
image
Communicating the professionalism of your
business is a recipe for growth and advancement. By putting
your name and logo on simple straightforward products you
achieve a powerful visual image. Whether the products are mugs,
coasters, placemats or napkins the actual food and drink will
be associated with your company…a point to bear in mind for all
company get-togethers and company
dinners.
Jack Ritchies is
the author of How to Make Serious
Money from Business
Gifts and is Sales
Director of Starlake Publishing Limited. Jack has been
involved in the recognition, awards and promotional gift
business since 1983 and can be contacted
at jr@starlakepublishing.co.uk
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