Confectionery


Confectionery advertising giveaways have been around for a number of years; in fact most people will recognise the seaside stick of rock as one of the earliest advertising giveaways. Times have changed and a stick of rock has long since migrated from its seaside home to marketing events, sales campaigns and advertising promotions.

 Here’s a selection of outstanding sweets and lollies which you could use as confectionery advertising giveaways.

Advertising lollipops

Advertising lollipops come in various guises including moulded lollies, printed lollies and mini lollies. Moulded lollies are an intriguing product when made in any shape or colour and printed with a company logo and an engaging sales message.

Printed lollies generally are a fairly straightforward product being an ordinary lollipop - albeit in different colours and flavours - but wrapped in specially printed paper  showing a company logo and message in colour. Mini lollies appear in a choice of colour and flavour with just the head wrapped in clear paper complete with a printed message.

Advertising sweets

 The traditional stick of rock complete with a personal message running through is made in different lengths, flavours and colours with or without a full colour label inside the transparent wrapping.

Additionally, this is offered chopped into various pieces of rock sweets showing advertising words or a logo on each individual  piececonfectionery advertising giveaways.

As well as personalised rock there are fruit drops, boiled sweets and the inevitable mints all in individual personaliised wrappers with your sales message, logo or strap line. A favourite presentation of these products is the popular circular tin with a personalised lid and/or base.

Advertising chocolate giveaways

 Always a welcome advertising gift although it’s not inclined to stick around for a long time on any desk or reception area.

Milk chocolate coins are available in a series of different sizes to match the host country and can be personalized to match existing currency or a special promotion to be redeemed against something else.

A popular innovation over the last few years has been moulded shape advertising chocolate giveaways that is produced in any logo shape of milk, dark chocolate, mint or  coffee flavours. Another addition to the advertising chocolate giveaway range has been the ever popular Neapolitans each wrapped in foil and personalised paper and of course a distinctive logo.

A further variation on the advertising chocolate giveaway theme is the flow wrap, which is a silver or gold foiled wrapper complete with advertising message, in a series of appetising flavours including orange, coffee and mint.

Confectionery advertising giveaway containers

 Presentation is all in most branches of the marketing mix and confectionery advertising giveaways are no exception to the rule for there are numerous ways to present the promotional confectionery of your choice.

For personal presentations there are individual tins to be filled or the traditional glass sweet bottles of yesteryear. Then, of course, there are presentation boxes in virtually any size and shape as well as foiled bags, transparent bags and mailing cartons...so plenty of ways to dress up your  confectionery advertising giveaways. 

Jack Ritchies is the author of How to Make Serious Money from Business Gifts and is Sales Director of Starlake Publishing Limited. Jack has been involved in the recognition, awards and promotional gift business since 1983 and can be contacted at jr@starlakepublishing.co.uk