Why Business Gifts graphic

 

Die Stamping

Diestamped business, promotional and advertising gifts have been around for a long time and most offices will have desk diaries, sales folders, travel atlases, wallets, notecases and cheque book holders that have been die stamped.

The products may be made of a variety of materials including plastic, leather, PU (simulated leather) and PVC .

Die stamping, a completely dry process, often causes some confusion but today it's not just a case of foil blocking in gold.

The world is your oyster so far as colour is concerned but it is not yet possible to match Pantone colours.

The process is often referred to as gold blocking, foil blocking or hot stamping. However, one of the more stylish uses of this method is blind embossing...simply processed without the coloured foil to produce a quite remarkable up-market finish.

Leather promotional coasters are a prime example of die stamped business, promotional and advertising gifts...for although restricted to a single colour, or no colour as blind embossed, a leather advertising coaster can be a really smart up-market desktop promotion. 

Blind embossed business, promotional and advertising gifts

Blind embossing works extremely well on high quality desk diaries and sales folders because the advertising message or logo is not pronounced and, therefore, does not convert the product into a sandwich board as is sometimes the case with ill-conceived garish personalizaing.

If you are buying business gifts it will be helpful if you know about digital printing, die stamping, embroidery, engraving, etching, off-set ltho, tampo (pad printing), screen printing, sublimation printing, transfer printing and weaving.


Jack Ritchies is the author of How to Make Serious Money from Business Gifts and is Sales Director of Starlake Publishing Limited. Jack has been involved in the recognition, awards and promotional gift business since 1983 and can be contacted at jr@starlakepublishing.co.uk