Why Business Gifts graphic

 

Etching

Etched business, promotional and advertising gifts are usually machine or chemically etched.

Machine etching utilises inscriptions from electrolyte and electric current but chemical etching is different in that acid eats out the lines of the logo on metal and glass.Many business, promotional and advertising gifts at the top end of the market where a 100% permanent image is required restrict the personalization to etching...items such as Cross pens, Swiss Army products and Leatherman multi-tools.


The actual incision caused by etching is often filled with colour or sometimes left just with the base metal showing through the coloured background of the etched business, promotional or advertising gifts.


Both customers and salespeople are often nonplussed when asked to explain the difference between engraving and etching.

 

Truth to tell, glassware in this market is more likely to have been sand-blasted than engraved or etched.

 

If you are into prestige stuff like Leatherman, Cross, Quill or Swiss Army you'll almost certainly want to look at chemical etching or laser engraving.

 

   
In this way you'll be sure that your message will be around as long as the product is in service...screen-printed logos simply will not last the pace...and certainly will fall well short of the 25 year warranty of the Leatherman product.


You can check out some of the other personalisation methods by navigating to them from the navigation panel to the left of the screen after you have assimilated .

If you are buying business gifts it will be helpful if you know about digital printing, die stamping, embroidery, engraving, etching, off-set ltho, tampo (pad printing), screen printing, sublimation printing, transfer printing and weaving.

 



Jack Ritchies is the author of How to Make Serious Money from Business Gifts and is Sales Director of Starlake Publishing Limited. Jack has been involved in the recognition, awards and promotional gift business since 1983 and can be contacted at jr@starlakepublishing.co.uk