Etching
Etched
business, promotional and
advertising gifts are usually machine or chemically
etched.
Machine etching
utilises inscriptions from electrolyte and electric
current but chemical etching is different in that acid
eats out the lines of the logo on
metal and glass.Many business,
promotional and advertising gifts at the top end of the
market where a 100% permanent image is required restrict
the personalization to etching...items such as Cross
pens, Swiss Army products and Leatherman
multi-tools.
The actual incision
caused by etching is often filled with colour or
sometimes left just with the base metal showing through
the coloured background of the etched business,
promotional or advertising gifts.
Both customers and
salespeople are often nonplussed when asked to explain
the difference between engraving and
etching.
Truth to tell,
glassware in this market is more likely to have been
sand-blasted than engraved or etched.
If you are into
prestige stuff like Leatherman, Cross, Quill or Swiss
Army you'll almost certainly want to look at chemical
etching or laser engraving.
In this way you'll be sure that
your message will be around as long as the product is in
service...screen-printed logos simply will not last the
pace...and certainly will fall well short of the 25 year
warranty of the Leatherman
product.
You can check out
some of the other personalisation methods by navigating
to them from the navigation panel to the left of the
screen after you have assimilated
.
If you are buying
business gifts it will be helpful if you know about
digital printing, die stamping, embroidery, engraving,
etching, off-set ltho, tampo (pad printing), screen
printing, sublimation printing, transfer printing and
weaving.
Jack Ritchies is
the author of How to Make
Serious Money from Business Gifts and is Sales Director of Starlake
Publishing Limited. Jack has been involved in the
recognition, awards and promotional gift business since 1983
and can be contacted at jr@starlakepublishing.co.uk
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