Fun
Giveaways
It’s quite easy to misconstrue the term fun advertising
giveaways but in reality it’s a deadly serious game. These fun
advertising giveaways are very cheap and extremely cheerful;
hence the term fun giveaways.
Fun advertising giveaways are used virtually
everyday by the largest companies in the world and there is no
reason why your own organization should not join in the fun
because fun advertising giveaways are part of the marketing
mix.
Elsewhere on the site we have spoken about advertising gifts
costing just a few pence items such as pencils, letter openers,
mouse mats, rulers, air fresheners, bottle openers, ice
scrapers, puzzles and sewing kits…all highly effective cheap
advertising giveaways…and fun advertising giveaways fall into
this same category of cheap but retaining some quality.
Frisbees are fun
advertising giveaways
Additionally, you can
look at some inexpensive promotional items that fall into a
similar price bracket but have a decidedly fun element.
Items such as Frisbees, boomerangs, foam hands, fridge
magnets and confectionery products will frequently raise a
smile.
Like Hoover, Frisbee has become the generic
definition of a certain product that is seen in many
business gift catalogues as a frisky disc, sky-surfer,
skimmer ring, disc flyer, 3-prong skimmer…and the original,
thought to be at least 64,000 years old, the
boomerang.
The
Frisbee is a brilliant fun
advertising giveaway and gas an almost
unprecedented advertising space and can be print in full
color…and add to this that the Frisbee itself is produced at
least 12 different colors and you have a decidedly fun
advertising giveaway.
Any
sports occasion will almost certainly feature some Foam
Hands in a wide variety of sizes and colors indication
support for one team or another…it’s an attention-grabbing
product and certainly gets the message
across.
Confectionery giveaways
A lollipop or a bar of chocolate
won’t be the first thing you’ll think of when considering
the components of your marketing mix. Nevertheless, there’s
a place for that group of advertising giveaways called
confectionery. Items like, jelly beans, fruit drops,
humbugs, chocolate money, mints, Belgian chocolates and, of
course, the one of the very first advertising giveaways…a
stick of rock!
Originally a gift from the seaside
with the name of the resort running through complete with a
picture tucked inside the wrapper.
Who would have thought that a seaside souvenir would be the
precursor of a business selling candy to most of the
multi-national organizations; but it’s happened. In its
simplest form many companies have a jar of mints on the
reception desk so that visitors might be
refreshed.
There are many other ways to use confectionery as
part of the marketing mix.
A
favorite is aluminum foil-wrapped chocolate money as part of
a direct mail promotion; many alert minds have concocted
very successful marketing campaigns using these age-old
products.
Another item that punches well above its weight that
is the common-or-garden mint or fruit drop; wrapped in an
arresting wrapper with an engaging strap line it’s a little
beauty at exhibitions and conferences.
And
don’t forget lollipops complete with personalized wrappers
and often produced in bespoke shapes to resemble a specific
company product with company logo engraved into the
lollipop.
Fridge magnets are a fun
giveaway
In closing you might like to consider
an all-purpose gift item sold all over the country…a fridge
magnet. Made from many materials with a big advertising area it
can be made in custom shapes to suit many trades, industries or
professions…an excellent example of a fun advertising giveaway
that just sticks around.
Manufactured in lots of different materials with an excellent
area for marketing messages the fridge magnet, in some forms,
is custom made to various shapes thus adding to its usefulness…
an excellent example from the range of fun advertising
giveaways.
Jack
Ritchies is the author of How to Make Serious Money from Business
Gifts and is Sales Director of Starlake
Publishing Limited. Jack has been involved in the
recognition, awards and promotional gift business since 1983
and can be contacted at jr@starlakepublishing.co.uk
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