Golf
Gifts
One of the most important areas of networking for many
executives is the company golf day because it’s a wonderful
opportunity to get to know customers and prospects. In fact
it’s so good that some organisations run a series of golf days
throughout the year.
But what promotional gifts
to use, is the question, on this most significant day? Well,
here are just a few ideas, although not necessarily exhaustive,
ranging from the inexpensive to the corporate executive items
used as advertising, business and promotional gifts
for the golfer.
Quality golf
balls
Seeing
it’s a golf day it might not be a bad idea to present
some golf balls to get the day moving. You might
consider, in order of price, Wilson Ultra, Dunlop DDH,
Callaway Warbird, Titleist PTS, Titleist NXT Tour or, if
you really want to push the boat out, Titleist PRO VI.
All these are available in white or yellow and with a
print area of 25mm diameter in full colour and two print
positions. Golf balls are priced individually but packed
in sleeves of 3.
Additionally you can have all kinds of prestige packing and
often linked with other golf products. One of the favourite
golf day promotional gifts is a flocked box containing 3
quality golf balls, 5 wooden tees, 2 ball markers, a pitchfork
and a pencil. The variations on this theme seem to be
endless with some kits having one or two golf balls and
different other
accessories.
Accessory golf
packs
Other accessory
golf packs often used feature 3 or 4 wooden tees, a ball
marker and a pitchfork or you could just go for a printed
tin of 50 personalized
tees.Something a bit
different is Victorinox golf tool made by the Swiss Army
people.
This handy tool has
10 features including pitchmark repair tool, ball marker,
tee punch, blade & groove cleaner, scissors and the
inevitable bottle opener.
Golf
bags
Another useful item is a shoe bag and these are
available at all price levels covering a cheap PVC zipped
effort to a real hide job.
Some shoe bags are
quite basic abut others are large capacity with an
additional pocket and, importantly, a large print area
for a logo and sales message.
Talking bags
Callaway produce a series specially for the golfer
including a duffel bag, toiletry case, shoe bag and even
a laptop brief case...but forgetting the heavyweight
deluxe golf bag with room for an embroidered logo in gull
colour; a quite handsome business
gift.
Golf umbrellas
Almost all golf days feature
that most ubiquitousadvertising, business and promotional gift for
the golfer…the golf umbrella. But here’s one plea, make it a
quality product for the golf course is no place for an inferior
golf umbrella. Generally aim for a full sized product and then
all you have to decide on is the size of your advertisement.
Are you going to use a screen printed logo which is sometimes a
bit limited in size of go for full color sublimated print.
However, bear in mind that print costs can sometimes get out of
hand as most catalogues quote an umbrella with one color
printed on one panel in one position. If you want to add extra
prints on all eight panels then you’ll quickly bust the
budget.
Telescopic golf umbrella
Among the advertising,
business and promotional gifts for the golfer there's the usual
preponderence of score cards, shirts, towels and other accoutrements but one
I particularly like for its novelty value alone is the
McForsum telescopic umbrella to protect and keep golf
clubs clean and dry.
It folds
away and sits in the golf bag when not in use but, ideally, for
company golf days you can personalise the
panels.As I said at the beginning a
company golf day is a great opportunity for networking so
capitalise on the equipment used asadvertising,
business and promotional gifts for the
golfer.
Jack Ritchies is
the author of How to Make Serious
Money from Business Gifts and is Sales
Director of Starlake Publishing Limited. Jack has been
involved in the recognition, awards and promotional gift
business since 1983 and can be contacted
atjr@starlakepublishing.co.uk
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