Practical Business and
Promotional Gifts
It’s difficult to imagine
running out of ideas for any advertising or promotional
campaign as even the average business gift catalogue has at
least 2000 advertising gifts whilst the bigger catalogues have
around 7,000 practical advertising, business and promotional
gifts.
The most commonplace of
products often appear as a business gift…for instance,
shoeshine kits, toothbrush sets and sewing kits; and you cannot
get much more commonplace than that.
Nevertheless, innumerable
companies use this kind of everyday product as and essential
part of their marketing mix. Elsewhere in this site we have
mentioned many inexpensive and practical advertising, business
and promotional gifts which cost not much more than a few
pennies. Items such as erasers, pencils, letter openers, mouse
mats, rulers, air fresheners, bottle openers, ice scrapers,
puzzles, sewing kits, shoe shine kits and yo-yo's…and there’s
more, in fact, much, much more.
Popular advertising gift
giveaways
Perhaps one of the most popular
and practical advertising, business and promotional gifts of
all time is found in most handbags as well as being carried by
the vast majority of the male population. Almost every adult
and many of the younger set carry a personalized key ring of
some description for they come in many colors, shapes and
sizes.
Key fobs are made of silver and
gold and sometimes studded with precious stones whilst at a
lower level a leather key ring is still an attractive
proposition for many companies. Down at the cheap and cheerful
end imagination runs riot with key fobs manufactured shaped
as cats,
dogs, bottles, tee-shirts, hearts, telephones, houses,
cars, vans, lorries and latch keys practical advertising,
business and promotional gifts.
And then there are the acrylic
insert types now available as standard in squares, oblongs,
circular, telephones and hearts…and any other shape you wish to
commission. With the insertion of a double-sided full colour
print off a laser printer you soon have an effective and
vibrant advertising message for little outlay.
Desktop advertising gift
giveaways
You can brighten the day of the
office worker with an assortment of paperclip advertising
giveaways. Paperclip styles are legion; in fact, the humble
clothes peg has been transformed into an attractive and
colorful paperclip complete with an advertising message and
contact details.
And don’t forget those furry
little bugs beloved of some office workers and loathed by
others but nevertheless they seem to do the job. You can buy
bugs with different faces and attachments to suit the various
trades, industries and professions such as nurses, Wellington
boots and hard hats…and they’re available in a wide variety of
shades.
One of the more unlikely but
still practical advertising, business and promotional gifts has
been around for ages…a shoe horn; useful for the office or the
car. It’s big on advertising space on both sides and decidedly
inexpensive.
Eternal advertising, business
and promotional gifts
And to close this brief
overview advertising giveaways almost everyone used
an uncomplicated
notebook in some form or other. However, you can dress
this up in any number of ways with different bindings and
attractive colors. This eternal advertising, business and
promotional gift has bags of space for your marketing
message and if that’s not enough you can personalize each
page with a message or even a water mark. It’s been
around a long time and it’s not very original but, like
the classic giveaways of coasters, mugs, pens and mouse
mats, it is always useful
and it sits on the desk…and that’s all you can ask of
a practical advertising, business and promotional
gift.
Jack Ritchies is the author of How to Make Serious Money from Business
Gifts and is Sales Director of Starlake
Publishing Limited. Jack has been involved in the
recognition, awards and promotional gift business since 1983
and can be contacted at jr@starlakepublishing.co.uk
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