Promotional Mugs

Business, advertising and promotional mugs are such a simple idea! Virtually everybody uses one at home or in the office and often when engaged in various leisure pursuits.

It may be a simple idea but it’s mighty effective and so well proven that nobody really questions its effectiveness.

 And it’s no wonder that in most surveys to find the top business, advertising and promotional gifts the mug always finishes in the top four.

For the record, the others usually are pens, coasters and caps, closely followed by computer accessories.

The vast bulk of promotional mugs are manufactured in earthenware with a top glazed color and made in a variety of styles to suit almost all occasions although lately the sales of the more up-market china variety has been seen as a more impressive and elegant option.

 Earthenware mug styles

Business, advertising and promotional mugs designations tend to vary where you are but in the United Kingdom for instance the most popular general purpose mug is the chubby Sparta style. The Avon and Atlantic are similar to the Sparta while there more elegant shapes known as Sheraton or Lincoln consistently find favor in professional offices.

Fine bone china mugs

Fine bone china mugs have some tasteful designs suitable for the most prestigious of offices. Designs such as Topaz, Apollo and  Pearl will grace any office function and are the market leaders at this level.

Spectacular heat sensitive mugs

f you want to stand out from the crowd with your mug promotion then you must have a serious look at a heat sensitive mug. Initially a quite plain design until filled with hot liquid…and then comes the transformation! The exterior of the mug changes color and, if well designed, reveals a most spectacular and stunning sales message. Well worth considering if you want to include mugs in your marketing mix.

 Mailing business, advertising and promotional mugs

 Mugs are often handed out at events and exhibitions but, nevertheless, they can successfully be used as part of a mail campaign with just a little care.

Modern two-piece polystyrene packaging makes certain your mug arrives at its destination in pristine condition.

A mug is ideal for a two-step mailer; the first communication being a letter outlining a mystery package just for you…followed, of course, just a day or so later, by your advertising promotional mug. Done well it can create an air of mystery and anticipation…and works surprisingly well in practice.

Attractively priced mugs

Business, advertising and promotional mugs are an attractively priced component of a direct mail promotion…just try some tests. Almost certainly this will confirm that a promotion using a mug will do better than a campaign without a promotional item…sometimes by as much as 25% or 30%; thereby proving the value of a mug as a business, advertising and promotional gift.

Competitive business, advertising and promotional gifts

 There are dozens of business, advertising and promotional gifts competing for space on a desk but there are few superior to a promotional mug for all-round usefulness…though not necessarily for durability.

All the same, customers grow attached to a coffee mug and in the event of a breakage, often call and ask for a replacement.

And that surely says all that needs to be said of usingbusiness, advertising and promotional mugs.