Screen
Printing
Screen printed business, promotional
and advertising gifts are everywhere; in fact, it's difficult
to imagine the promotional gift industry without screen
printing for it is one of the more popular personalising
methods.
It's used on fabrics, plastics,
metal simulated leather (PU). Screen printing is a fairly
straight forward process where ink goes through a mesh which
once was made of fine silk - hence the name - but today more
likely to be nylon.
Screen printing has always been
popular for tees, sweats, hats, polos and many other garments
such as company uniforms. However, it is fair to say that over
the last few years other processes capable of spectacular full
colour have overtaken it.
Nonetheless, screen printing
still has its devotees and on dark colours it is still
difficult to beat.
One of the drawbacks with
screen printing is that on low volumes it requires a separate
pass for each colour and this usually involves an additional
charge for each screen. On some applications sublimation
printers charge an inclusive price for full colour pring...and
without additional charges for extra colours or set-up.
However, sublimation printing is not at its best when faced
with printing onto a dark substrate whilst a screen print has
no trouble at all on dark backgrounds.
Currently sublimation printing
is difficult on a dark substrate; in fact, sublimation printers
have been known to bail out completely on these applications.
Not the screen printer who can print vivid colours on any
substrate...whatever the shade of black. Therefore, if the
design and substrate are the correct mix there are some
application where screen printing cannot be beaten.
If you are buying business gifts it will
be helpful if you know about digital printing, die
stamping, embroidery, engraving, etching, off-set ltho,
tampo (pad printing), screen printing, sublimation
printing, transfer printing and
weaving.
Jack Ritchies is
the author of How to Make
Serious Money from Business Gifts and is Sales Director of Starlake
Publishing Limited. Jack has been involved in the
recognition, awards and promotional gift business since 1983
and can be contacted at jr@starlakepublishing.co.uk
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