Transfers
Transfer
printing differs from Sublimation in that sublimated
transfers are often called a "sub-surface" rint because the
fibres or the coating are impregnated with the sublimation dye
whereas a traditional transfer simply prints onto the surface
of the fabric or substrate.
But
both the two transfer systems need a heat press to
transfer the image to a substrate.
This is why a home
based PC printer can sometimes print an iron-on transfer
that, with a domestic electric iron, works quite
well. In fact, many a
fledgling tee-shirt design business has started in this
way.
This particular
method of transfer production relies on specially treated
paper put through a colour printer or
photocopier...the output is a perfectly good transfer for
low volume applications.
Although
Sublimation has many significant attributes and often
scores well over other transfer systems it does not
always reign supreme.
Sublimation
transfers have some serious difficulties on dark
substrates and there experienced sublimation printers who
do not get involved anymore. But here is where a special
paper transfer comes into its own; because as it uses the
paper as a carrier the transferred design lies on top of
the substrate like a screen print. In this way, the black
or dark substrate is of no consequence because it
provides a spectacular background to any colour print.
Therefore, there are jobs where a paper based carrier
transfer produces an excellent result in pretty much the
same way as a screen print...by lying on the surface of
the substrate.
You pays your money and
you takes your choice because sometimes it is transfer printing
and sometimes it is sublimation printing but transfer printing
can be adequate for corporate identity badges, advertising
coasters, wall plaques, paperweights and desk name
plates.
If you are buying
business gifts it will be helpful if you know about
digital printing, die stamping, embroidery, engraving,
etching, off-set ltho, tampo (pad printing), screen
printing, sublimation printing, transfer printing and
weaving.
Jack Ritchies is
the author of How to Make
Serious Money from Business Gifts and is Sales Director of Starlake
Publishing Limited. Jack has been involved in the
recognition, awards and promotional gift business since 1983
and can be contacted at jr@starlakepublishing.co.uk
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