Weaving
Woven cloth is created on the
loom from crossed interlaced threads and in the business gift,
promotional and advertising industry is seen as restricted to
ties and scarves although there are many other textile
applications where weaving adds a significant touch of
quality.
Major
technological advances mean that individually designed woven
ties and scarves can be made in small quantities often as
low as 30-50 thus making them an attractive proposition for
corporate clothing.
Although many people within
the business gift, promotional and advertising
industry equate weaving with cotton or wool many ties and
scarves use woven polyester or silk and sometimes a mixture of
both to produce luxurious
products.
Directly opposed to small run
applications are the huge quantities required by the RAF, Army
and Navy.Added
to these are the airlines, banks and financial
institutions such as building societies where almost
everyone wears a uniform of sorts and almost invariably
incorporates a tie or a scarf showing company colours and
insignia.
However, even in
these applications sublimation printing has made significant
inroads because of its ability to print stunning and intricate
designs and, of course silk screen print has traditionally been
used for these applications. However, there are just as many
traditionalists here as anywhere else and sometimes weaving is
the only option...but it has to be said that many people
see weaving as having age-old values quality and excellence;
and no one can argue with that.
If you are buying
business gifts it will be helpful if you know about
digital printing, die stamping, embroidery, engraving,
etching, off-set ltho, tampo (pad printing), screen
printing, sublimation printing, transfer printing and
weaving.
Jack Ritchies is
the author of How to Make
Serious Money from Business Gifts and is Sales Director of Starlake
Publishing Limited. Jack has been involved in the
recognition, awards and promotional gift business since 1983
and can be contacted atjr@starlakepublishing.co.uk
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