Why Business Gifts graphic

 

Weaving 

Woven cloth is created on the loom from crossed interlaced threads and in the business gift, promotional and advertising industry is seen as restricted to ties and scarves although there are many other textile applications where weaving adds a significant touch of quality.

Major technological advances mean that individually designed woven ties and scarves  can be made in small quantities often as low as 30-50 thus making them an attractive proposition for corporate clothing.

Although many people within the business gift, promotional and advertising industry equate weaving with cotton or wool many ties and scarves use woven polyester or silk and sometimes a mixture of both to produce luxurious products. 

Directly opposed to small run applications are the huge quantities required by the RAF, Army and Navy.Added to these are the airlines, banks and financial institutions such as building societies where almost everyone wears a uniform of sorts and almost invariably incorporates a tie or a scarf showing company colours and insignia.

However, even in these applications sublimation printing has made significant inroads because of its ability to print stunning and intricate designs and, of course silk screen print has traditionally been used for these applications. However, there are just as many traditionalists here as anywhere else and sometimes weaving is the only option...but it has to  be said that many people see weaving as having age-old values quality and excellence; and no one can argue with that.

If you are buying business gifts it will be helpful if you know about digital printing, die stamping, embroidery, engraving, etching, off-set ltho, tampo (pad printing), screen printing, sublimation printing, transfer printing and weaving.

 


Jack Ritchies is the author of How to Make Serious Money from Business Gifts and is Sales Director of Starlake Publishing Limited. Jack has been involved in the recognition, awards and promotional gift business since 1983 and can be contacted atjr@starlakepublishing.co.uk